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Real case · EXPANSION

Selling in Italy and Germany

Own-brand e-commerce · Amazon FBA
Problem
Selling in another EU country through Amazon looks like switching on a marketplace and sending stock. It isn't. Once your goods sit in an FBA warehouse abroad, that country wants things from you: its own VAT registration, EPR registration for packaging and waste, and someone local to file your taxes in its language and on its deadlines. Every country, its own paperwork.
Decision
Treat each country as a tax and admin project before a commercial one: get the registrations, the EPR and a local adviser sorted before the first shipment, not after the first letter from the tax office.
Result
We now sell in Italy and Germany, with stock in their warehouses and everything running. What looked like a barrier is now part of normal operations.
Lesson Opening a country isn't shipping stock. It's registering in that country. Doing it in that order is what prevents problems.
These are decisions made for specific businesses. What worked here is not a recommendation for yours: every case is different, and that is what the diagnosis is for.
Guides on selling in other countries
The EU One-Stop Shop (OSS): when it helps and when it doesn't How the OSS works for a Spanish e-commerce business: the €10,000 threshold, registration with form 035, the quarterly form 369 and what the OSS doesn't cover. Read the guide Amazon FBA in other countries (Pan-EU): which VAT registrations you need What happens to VAT when you send stock to Amazon warehouses in other EU countries: transfers of goods, local VAT numbers, form 349 and Intrastat. Read the guide

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